I find it funny that some people think MS should've built the 360 with an HD DVD player. They think if MS would've done that then HD DVD would have have had a better chance or even win the format wars. Personally, I don't think Microsoft cares about the format.. First and foremost, they want to succeed as a gaming console whereas Sony has more at stake having their hand in not only gaming but multimedia. In my opinion, MS is thinking digital distribution all the way and thats what they want to focus on. The add-on was a way to keep the 360 from being caught with a dead format and of course to make the console cheaper to produce. Before all this, the majority of folks were glad MS decided to separate the HD drive from the main console. I still feel they made a smart decision. In the end, it doesn't matter which format wins as long as there's one left.